MarketingBeginnerAR · EN

Digital Marketing for Small Businesses in the Gulf

Instagram and WhatsApp, Arabic copy that sells, and a first campaign you can prove paid for itself

4.6 (89)1,204 learners9 lessons2 h 19 min

Instructor

Muna Al Balushi

What you will be able to do

  • Design a sales path that starts on Instagram and ends in a documented WhatsApp order
  • Write Arabic ad copy that puts the offer, the price and the delivery terms above the cut
  • Build a seasonal calendar around Ramadan, the two Eids and National Day instead of the Gregorian year alone
  • Launch a small budget test campaign and read its results without being fooled by surface metrics
  • Calculate contribution margin and the maximum allowable cost per order in Omani rial

About this course

A practical course for small business owners and marketing staff in Oman and the wider Gulf. It covers what genuinely differs in this market: the customer who discovers a product on Instagram but closes the deal in a WhatsApp conversation, why literally translated ad copy underperforms, how Ramadan, the two Eids and National Day reshape the yearly calendar, and how to run a first paid campaign on a small budget and then prove whether it paid for itself. All money examples use the Omani rial with three decimal places.

Course content

The channels that actually work in the Gulf market

The Gulf seasonal calendar

  • Ramadan and Eid: redrawing the year18 min
  • Spreading the budget across the season instead of burning it in a week15 min

The first campaign and measuring return

  • Building a first paid campaign on a small budget20 min
  • Reading campaign numbers: which one actually matters18 min
  • Did the campaign pay for itself? The breakeven calculation20 min
  • End of course quiz10 min